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This web site had the following on the homepage, "Contact us on 1890 222 777." We noticed that the web site said " Medical billing for healthcare professionals." It also said " Keep financially fit and focused on patient care affording you more time to concentrate on patients. Providing excellent Customer Service is our passion. Our highly trained team take care of all aspects of the billing process and are just a phone call away. Assisting facilities with revenue streams. Are you a consultant in need of a billing solution?." The header had Secretarial Support as the highest ranking optimized keyword. It is followed by Doctor billing, claim form completion, and end of year reporting which isn't as ranked as highly as Secretarial Support. The next words medserv.ie uses is Hospital billing. invoicing was included and could not be viewed by search parsers.